App store download rankings
![app store download rankings app store download rankings](https://en.lab.appa.pe/wp-content/uploads/2018/05/free_account_ios_chart.png)
- #App store download rankings how to
- #App store download rankings android
- #App store download rankings series
In the past year, however, Google has gotten better at evaluating and ranking apps, as well as detecting and filtering for device and OS compatibility. Unlike a search engine in a browser, the app stores were included natively on the phones and only showed app results that were compatible with the search’s device. Historically, searchers looked for apps in OS-specific app stores. But until recently, Google only displayed apps as traditional blue links to app store download pages, which were evaluated with an algorithm similar to the regular web-ranking algorithm. Google has been ranking apps directly in mobile and desktop search results for some time now. The relevant ranking factors that will be discussed in this article are summarized below:
#App store download rankings how to
This article will explain how to rank entire apps in Google search results, called App Packs, as well as in the OS-specific app stores, Google Play and the iTunes App Store.
#App store download rankings series
This is the third in a series of articles designed to demystify the important linkages between SEO and app marketing. The first and second articles focused on how to use deep linking and app indexing to drive discovery of deep app screens in iOS9 Apple Search and in Google Search. Despite these gains in mobile web search, 40 percent of people still find apps by searching the OS-specific app stores (the Google Play Store and the iTunes App Store), so the app stores and app store optimization are still a critical part of any app marketing strategy.Īpps and app deep linking have changed mobile SEO substantially, especially in the past nine months, and their impact has become much more visible.
![app store download rankings app store download rankings](https://apps.epom.com/blog/img/best-aso-strategies/app-store-ranking-factors.png)
![app store download rankings app store download rankings](https://icoderzsolutions.com/blog/wp-content/uploads/2019/01/Mobile-App-Ranking-ASO-Infographics-1.png)
#App store download rankings android
Now, 27 percent of people find apps through web search, compared to just two to three percent in 2014.īeyond that, Google is further minimizing the Google Play Store by testing Android app downloads directly from search results. The inclusion of App Packs in mobile search results has dramatically improved app discovery in Google. In addition to Google’s Deep Linking changes, which focus on crawling and ranking internal app screens, there have been significant changes to the way Google ranks entire apps, often directly at the top of the search results. Even if your company does not have an app, recent changes to Google mobile results allow apps to compete with your website for the same rankings. SEOs who are not paying attention to apps are missing a large part of the mobile SEO picture.